as I sit here on the eve of the premiere party for "the Arrangement" TV show in which I have been fortunate to participate, I find myself reflecting on the past 20 months of my life. What a ride it has been!
Living my entire life surrounded by the floral industry has made it grow into a major part of who I am. my family founded all American Phillip’s Flowers in Chicago in 1923 so I grew up learning every aspect of the flower world. my father was a second generation owner so I did what came naturally – follow in dad’s footsteps. I worked part-time in the flower shops throughout high school and college, basically whenever I was home from school or had free time. in 1986 began my full time career with the Phillip’s Flowers.
After 20+ years of working with the family business and running things as they had done for decades before me, I wanted to expand the flower company in sync with the trends of our culture. in 2008, I organized my ideas for an online bridal flower planning website that, I thought, would allow the family to take Phillip’s Flowers to new heights. I brought the concept of this online community to certain members of our family and I was denied approval to move forward with this ground breaking project. Maybe it was their lack of understanding of the opportunities to expand online or maybe they just didn’t like my ideas. either way, I started the project on my own anyway.
I discussed my ideas with some web developers I met through a friend and they all loved the concept. They wanted in and wanted to work for me to bring this business to life. from here the dream of bringing Your Bridal Flowers (YBF) to life was now a reality.
I was still working for the family business out my office in Chicago and the team working on the new project was based in Detroit. the employees I hired to work on YBF consisted of a Director, Creative director, three writers, two programmers, an advertising sales representative and marketing manager. this allowed me to continue running the multimillion dollar operation for the family business while bringing my dream to life.
I worked night and day on this web company working to make this entrepreneurial dream come true. it was quite the juggle managing both businesses, my family, and what little time I had left for a social life. Especially since the new business required me to travel to Detroit.
In September of 2008, my family discovered I was working on my own business and the reaction was not well received. Long story short, pursuing this dream basically ended my relationship with my family. the family said, they did not think I should be the captain of two ships and asked that I resign after a lifetime of working for the family business. I was told to clear out my office by the end of the week. after over 20 years of work and a lifetime of being a close-knit family, they gave me three days to pack my things and be gone. To this day I no longer have any real relationship with any of my family who worked within our family business.
Unfortunately, by the time I left Phillips Flowers, I was also preparing to close YBF too. the team just could not deliver what I needed. I was nearly fed-up when the second development team I hired still couldn’t produce what I wanted after the sites were rebuilt for the second time, they were still far from what my vision was for the business.However, my partner, Myra love and I were able to work together to design a new site and a new vision was born for our entrepreneurial success. my determination to be successful pushed me harder and hard to find the team that would make this dream come true.another year later and thousands of dollars later, Your Bridal Flowers was revised and recreated. I built an entirely new team with Myra and built the ultimate bridal flower planning membership website. YourBridalFlowers.com is now alive and was packed with everything needed for planning the perfect wedding flowers.
Beyond all the bumps in the road I have come along way to get my businesses to the point that they are at today. besides YBF, the Russ On Flowers Network (ROF) is a network of businesses operating in the floral industry that serve both consumer and business niche opportunities.
• RussWholesaleFlowers.com – a direct-to-consumer flower wholesale company offering flowers and floral supplies from all over the world.
• RussOnFlowers.com – Online flower blog educating visitors with all the knowledge and expertise of flower expert, Russ Phillip.
• YourBridalFlowers.com – an extensive bridal flower website featuring detailed information and a variety tools for planning wedding flowers.
• FlowerHookup.com – the exclusive place for hip, rugged, and new-age flower arrangements designed by Russ Phillip.
This entrepreneurial path I chose has cost me nearly $500,000 in personal investments, my relationship with my family, my relationship with my wife, as we are now divorced, and relationships with anyone who would not stand behind me as I have striven to make my dreams come true. I have learned many hard lessons that have sculpted me into the person I am today; and I am proud that with all the difficult obstacles life thrown my way, I am still standing here stronger than ever.
- Life after Phillips Flowers - Following my Passion to Build a New Dreams
- Chicago Flowers
- Chicago Wedding Flowers
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Thanks for visiting Russ on Flowers, your flower expert. Russ Phillip Jr is committed to providing information and education to bring the flower experience to your home. And if you are in the market for any discount flowers, discount flower arrangements, cheap sympathy flowers and more check out RussWholesaleflowers.com.
If you want the best hip, custom flower arrangements delivered anywhere in the US, visit FlowerHookup.com and check out Russ’ signature arrangements!
************************************************************************************ Russ Wholesale Flowers600 S. County Farm Rd #202, Wheaton, IL 60187 (630) 784-0890 – (877) 923-2769